SUNDAY will mark the end of the line for Honeysuckle drinking hole The Squire's Maiden, the venue announced on Wednesday.
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The James Squire brewhouse did not immediately offer a reason for calling last drinks.
"The Squires Maiden opened almost seven years ago and paved the way for the emerging craft beer market," the bar and eatery told its followers.
"We quickly became known as offering new craft beer with intriguing taste profiles, supported by up market comfort food, to the Newcastle community.
"As always, trends change along with market expectations and it is now time for the next chapter."
"As always, trends change along with market expectations and it is now time for the next chapter."
Management and staff also thanked patrons, partners and employees for their support that "contributed to the great success of The Squire's Maiden".
"We thank all those who chose to make memories with us, and rest assured we are not finished making memories with you," management said in a statement.
"As they say, when one door closes, another opens. Stay tuned for what's next."
Launching the venue in 2013, its owner Damian O'Reilly hailed the venue as "something a little different to Newcastle".
''I'm sure Novocastrians will love The Squire's Maiden for its eccentric atmosphere, creative food menu and unique setting," he said.
Owner Damian O'Reilly told the Newcastle Herald that the venue would close for four weeks and re-open in mid-February in a new guise.
"We've just seen the market trends have changed," he said.
"It's time for us to move accordingly."
Mr O'Reilly was tight-lipped on details but said the new venture would not stray too far from its predecessor.
It is understood it will end the seven-year association with the James Squire name.
"We'll still be in the craft [beer] space but it will be varied," Mr O'Reilly said.
He said he had no concerns about trading in the city centre, arguing that business required a long-term perspective for those in business in the area.
"I've been a trader in the Honeysuckle precinct for 15 years," he said.
"Yes there's some hurdles in the city, but ... the Honeysuckle precinct is the premier location in Newcastle.
"I find in harder times it's probably a correction in the market where some operators can find it very hard."
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