Australia Post introduces address line for Indigenous place names after Rachael McPhail's campaign

Proud Gomeroi woman, Rachael McPhail from the NW Riverina region, launched a campaign last year to broaden recognition of the Traditional Owners of the land.

Now, Australia Post is marking 2021 NAIDOC Week and its theme, "Heal Country!" by launching new packaging that includes a dedicated space to include Traditional Place names.

The company's national Indigenous Manager and Noongar man Chris Heelan said the move to provide room for had come about after Ms McPhail's campaign and customer feedback.

"We not only listened to Rachael but to the overwhelming feedback from thousands of Australians who supported this fantastic concept to recognise traditional Country on their mail," he said.

"Including the Traditional Place name as part of the mailing address is a simple but meaningful way to promote and celebrate our Indigenous communities."

Ms McPhail said she was delighted to see the initiative and encouraged residents to expand their knowledge of Indigenous heritage.

"This is about paying respect to First Nations people and their continuing connection to Country," she said.

"If everyone adopts this small change, it will make a big difference."

The new Parcel Post and Express Post satchels have a nominated line below the recipient's name to include a Traditional Place name above the street address and postcode.

They can also be used on letters, provided they appear above the street address and postcode.

For tips on how to identify First Nations localities and sending guidelines visit, click here.