"Common sense."
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Used 10 times by Scott Morrison at Tuesday's press conference, it's a phrase which seems straightforward enough.
Common sense, not mandates, has driven our miniscule death toll, the Prime Minister says.
But with much still unknown about Omicron, and Australians criss-crossing the country during the festive period, what constitutes common sense is suddenly unclear.
Health experts are calling for some measures to remain in place while answers on the new variant emerge. Wearing a mask or checking in to a supermarket are small prices to pay as case numbers explode, they argue.
But that narrative runs counter to the Prime Minister's bid to unpick the "heavy hand of government" from efforts to contain the virus.
"Good faith and the common sense of the Australian people ... that's what I'm banking on for Australia's future health," Morrison said.
Even as Omicron hinders vaccines, long touted as our path out of the COVID pandemic, responding to the virus is now a matter of personal responsibility.
After a disastrous start to the vaccine rollout, and repeated hammer blows from popular state premiers, the Prime Minister is eager to leave COVID in his rear-view mirror.
For months he has pinned his political fortunes on consigning the virus - or at least the havoc it has wreaked since early 2020 - to memory.
"There has been a need for all sorts of things over the last two years, but we're going into a new phase," he declared.
"That new phase is one of a culture of responsibility, rather than a culture of control."
A seamless Christmas reunification would have been the perfect launchpad for an election year.
"We kept your family members safe, and this is your reward."
But Omicron is an inconvenient truth at the most inconvenient time.
And it has left a Prime Minister who once responded to the unknown with caution and clear guidelines now explaining the intricacies of "a big night out".
"You might want to give that ... a miss, particularly if you're going to see one of your elderly relatives," he declared.
That doesn't include a trip to the pub, so long as it's outdoors.
Mosh-pits are allowed, but not common sense.
Masks in indoor settings are common sense, but not mandatory, because Australians will use their common sense.
It's unclear whether seatbelts are common sense, too.
It was a throwback to the early days of the pandemic, when the Prime Minister announced Australians would be barred from mass gatherings from that Monday over safety concerns.
"It is getting ahead of this to ensure that we can minimise the impact on your health," he said at the time.
Then he confirmed he was going to the footy that Saturday.
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Eager to seize on two years' worth of pandemic fatigue, Morrison now insists Australia's low death toll was driven by Australians' intuition.
Whereas once a decisive leader solemnly announced travel bans and grueling restrictions, now the government never had much to do with it in the first place.
"We don't have one of the lowest death rates in the world, and one of the strongest economies, and one of the highest vaccination rates in the world, by accident," he said.
"I don't believe it's been achieved by mandates and controls."
Don't mention an unprecedented ban on Australians returning from COVID-ravaged India. And don't mention vaccine requirements for aged care workers.
It is revisionist history exposing a very thin needle the Prime Minister is threading: taking credit for, but distancing himself from, the path that got us here.
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