In this year's slew of Super Bowl ads, Mike Myers donned his Dr Evil gear again for General Motors during the ratings juggernaut.
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In the ad, the evil doctor has taken over GM to 'save the world' from its number one threat, climate change, which allowed the doctor to become the world's number one threat instead.
GM also enlists stars Rob Lowe, Seth Green and Mindy Sterling to advertise its plan to have 30 different electric vehicles by 2025.
The commercials attract as much attention as the game in some quarters with celebs Dolly Parton, Serena Williams, Tom Brady, Matthew McConaughey and Scarlett Johansson, and many more, joining Mike Myers in commercials this year.
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The Super Bowl is the most-watched television event in the United States every year, and is broadcast internationally.
It's not just all about football though as the Super Bowl halftime always calls upon the talents of mega music stars. Past shows have showcased performances by Beyonce, Katy Perry, Madonna, Coldplay, the infamous performance by Janet Jackson and Justin Timberlake and many more.
This year, hip hop fans rejoiced with rappers Dr Dre, Snoop Dogg, Eminem and Kendrick Lamar taking to the stage at half time.
The highest rated Super Bowl was in 2015 with approximately 114,000,000 viewers on average. Last year saw the lowest rated Super Bowl since 2006, with 2021 seeing 91,000,000 and 2006 seeing 90,000,000 million viewers.
Despite last year's loss in viewership, NBC - this year's broadcaster - announced that it sold advertising time slots for a record high of $7 million per 30-seconds.
An average game of televised American football rakes in a meagre 17 million viewers in comparison, making it clear people tune in for more than just the game.
Eva Baxter
Eva is a Northern Daily Leader journalist based in Tamworth. She covers health, politics, energy, arts & entertainment, business, community, and a bit of everything else.
Eva is a Northern Daily Leader journalist based in Tamworth. She covers health, politics, energy, arts & entertainment, business, community, and a bit of everything else.
